The Whole Truth

Nov 09


Was It Worth It? Ali Brown #Shine Debrief … Part II

by Alexis Martin Neely - Posted in Business, Entrepreneurism |

ali-brown-blueSo, was my 6-figure investment in Ali Brown’s diamond mastermind worth it?  Before I answer that, let’s talk about whether SHINE itself was worth it as there was lots of talk about that in Las Vegas among the women in attendance.

Shine was a three-day event in Las Vegas.  The ticket price ranged from $997 for early bird tickets all the way up to $1497 right before the event.  If you stayed at the hotel, room rates ran $209/night.  Lots of women shared rooms (as many as three to a room).  I shared a room with my honey, Dave Dee.  Lots of people did not stay at the hotel, which I think was an error*, but in that case, room rates could have been as low as $50/night at other hotels.  Some women attended on scholarship, in which case they did not pay for their ticket.  Flights likely ran anywhere between $100-$250.  The networking party was$100.  And of course you had to feed yourself the three days of the event, which probably ran right around $500.

So, all in all, not an inexpensive weekend by any means.

Over and over again, I heard people asking … so, are you glad you came?

And the answers ran the gamut.  One of my coaching members absolutely loved the event.  For her, it was the first time she was ever in a room with so many women like her … moms in business who want more from life.  Just having that sense of “I’m not alone” made the trip totally worth it for her.

On the flip side, there were some who were in major complaint mode, feeling as if their expectations weren’t met.

And of course, there were as many responses in between.

So, was it worth it?

Here’s the deal … and it’s the exact same thing I’ll say regarding whether my diamond investment was worth it.  YOU determine whether it’s worth it.

Here’s what I mean:

Even if you didn’t love the content of the event (and I do acknowledge that for those of us who have been around the online world for a while, it was light), there was so much you could have gotten out of SHINE:

1.  Focus on the networking opportunities.

Ali Brown attracts the most amazing women to her events. Who cares about the content when you can spend all your time in the halls connecting with all your online friends, creating joint ventures, and intentionally spreading the word about your business.

2.  Watch what she is doing.

Ali is a master.  Sure, there were a few things I would have done differently at the event (for example Lynn Rose was a far superior emcee at OSBW last year than the guy Ali probably paid beacoup bucks for this year and Ali’s mentor Anne’s presentation was totally inappropriate to me on so many levels) but this was Ali’s very first SHINE and all in all it seemed to have the desired effect of inspiring women to step up to a new level of beingness in their life and business. Not to mention, I’m sure Ali filled her 2010 diamond coaching program (that’s a million dollar payday people!) and even if you don’t have any plans for anything like that, there’s a whole lot you can learn by watching her do it.

3.  Pay close attention to what’s coming up for you.

If you find yourself sitting in an event like Ali’s and judging it the entire time, you need to ask yourself what that’s about.  In my own experience, I’ve discovered it’s very likely a sign that I am jealous and want what I am judging or that I’m blocking some important self discovery for myself with my judgment.  When you find that happening for yourself, go within and ask yourself “what is here for me?” There are no accidents.  If you’ve spent hundreds or thousands of dollars to attend an event and taken time out of your life to get there, you are there for a reason.  If you spend the entire time in judgment, you will block your blessing.  Instead, ask to be shown and stay open for the answer.

Thinking about this, I remember back to the Dan Kennedy event I attended three years ago that changed my life.  After investing everything I had in learning from Dan by reading his books and buying his products and even hiring coaches who used his name in their marketing, I realized I was never going to get it without getting out of my comfort zone and flying to Cleveland to attend one of his events.  It was a $3,000 event and I’d have to be away from my kids and office for 5 days.  A HUGE investment for me at the time.

About half way through the event, I still had not figured out why I was there. I had been staying open, meeting everyone I could, soaking up every minute of the content.  The content was all the same stuff I had already learned from the books and products I had invested in and I hadn’t met anyone I thought could help me, but I stayed open.  And then, it hit me!  Everyone in attendance at the event who was successful doing what I wanted to do (move out of the 1-to-1 service delivery model and into a 1-to-many model of business) was in either Dan or Bill’s mastermind.  So, I decided then and there, that’s what I would do.  I’d get into one of their masterminds.  Of course, getting into Dan’s mastermind was impossible, I knew, so I thought I’d convince Bill to let me in.  Ha.  Looking back now I know how funny that thought was.  But, thank God for naivete’, right?

So, I go up to Bill at the next break and I say “Bill, I’m so close to making this information marketing thing work, I just need a little bit of help.  I want to join your mastermind.”  And, he looked down at me with laughter in his eyes and he said “Sorry, you can’t do it.  There’s simply no room.”  And just as I was about to say, “Ok, let me hire you then.” (I was truly desperate for help!)  He said “And, you can’t even hire me, I have absolutely no time.”  I was devastated.  I just knew it’s why I had come to Cleveland.  But, just then I heard a voice in my head and it said “don’t wimp out Alexis, you’ve come this far, ask him if he has any ideas for you.”  So I did.  I said, “Bill, do you have any other ideas for me?”  And it was this willingness to persevere and follow up even though I was embarrassed and judging myself and experiencing everything else that we do when we hear no that changed my life.

Bill pointed a couple of feet away to a man and said “go talk to him and see if he can help you.”  And I did.  That him turned out to be Dave Dee.  Within three months of meeting Dave, I had a $117,000 payday on a 67-minute teleseminar, turned that into a total of $200,000 of revenue over 6 weeks and turned that into a 7-figure plus business within a year.  Oh, and we fell in love.

None of that would have happened if I would have sat through that event in judgment about what I wasn’t getting or how much the content sucked.

So, if you did that this time, don’t do it next time.  And, if you did do it this time, it’s not too late for you to still get what you may have missed.  Sit down for some quiet focus time and ask yourself what you learned from being there … then write.

This got pretty long and I committed to myself to make my blog posts short and to the point, so I’ll be back in a few days to talk about my $100,000 investment in the diamond program and whether it was worth it.

*Why is at an error to go to an event and not stay at the hotel where the event is held?  1) Especially in Vegas, it takes a long time to get everywhere.  Things seem close, but the scale is all whack and nothing is actually close; 2) Staying in the hotel allows you to participate in everything and make the most of event networking without having to worry about getting back to your hotel; 3) If you forget something in your room, you can just go up and get it; 4) As someone who hosts events myself, I can tell you, it’s really bad for the event host if you don’t stay in the room and they don’t make their room block.